Why a brand split could be announced at Payback

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Another Raw has passed and another one that Shane McMahon can put under his belt.

This week’s show marked the fourth consecutive one Shane O’Mac has run since that memorable WrestleMania match against The Undertaker.

WWE fans the world over have been left elated and baffled by Vince’s decision to let his son run the company’s flagship television show. After all, he did lose his bout against the Phenom which technically ‘ended’ his hopes of taking control of the programme.


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But as we have all come to expect and embrace over the years, WWE isn’t as predictable as one may assume.

The WWE Universe has seemingly accepted with open arms that Shane O’Mac is now the boss of Monday Night Raw, with his image now being used in the opening titles.

However, this could well be short-lived come curtain fall on Sunday at Payback.

The return of Stephanie McMahon on Raw was met with the news that their father will be making his ‘final decision’ over who exactly will hold command over the show, and whilst this is offering some much-needed clarity over what is going to be happening at the top of the programme, it has the universe pondering over what could be the final outcome.

Granted that some believe Shane’s recent spell at the WWE is really only temporary, the company have done nothing to quash these thoughts.

A large portion of the universe is foreseeing what would be an inevitable clash between Vince’s children for the right to run his creation.

But there is one outcome which could turn a few heads and send fans back to bygone times.

Brand Split

So what about a brand split?

Back in 2002, the WWE established a brand split to promote their business. Two brands would form both a split and a rivalry in the form of Monday Night Raw and SmackDown. Superstars were separated into their respected production and competed in their own pay-per-views, with the two products colliding at the WWE’s big four PPV’s Survivor Series, the Royal Rumble, WrestleMania and SummerSlam.

This was at a time where the WWE had bought out WCW and ECW, given them a bigger scope and wider resources to be able to establish the brand split.

However, after a nine-year diverge in the WWE, Triple H announced that all WWE superstars would star in Monday Night Raw, ushering in a new era that would see the Authority dominate and control both SmackDown and Raw. But that’s not to say that these times have been and gone.

You could argue at this time, despite the injuries, the WWE have never been in such a strong position to utilise a brand split.

NXT has gone from strength to strength over its short, historic time as the company’s developmental programme.

Packed Roster

The division has seen the rise of some of the WWE’s biggest stars such as Seth Rollins, Roman Reigns, Charlotte and Sasha Banks to name a few.

Multiple divisions in the WWE are expanding rapidly too. The Divas Championship was rightly transposed back the Women’s Championship and the division itself has never looked so strong.
The introduction of NXT superstars such as Banks, Becky Lynch, Charlotte and Paige has added to a long list of talented female wrestlers who are looking to make a name in the WWE.

The introduction of a women’s Intercontinental belt could fit in perfectly with the idea of a brand split, adding more competition and much need depth to a division with so much promise.

The Tag Team division has seen a massive overhaul too. Once discredited and largely under-looked, creative have turned their focus on giving the tag team department meaning of late.

Number one contender tournaments and the promotion of developmental talent, such as the charismatic duo of Enzo and Cass, have given the division something to shout about. Along with the outstandingly facetious The New Day, a brand fight for the tag team belts could well be on the cards.

New Cruiserweight Division

The recent announcement by Triple H of a ‘WWE Global Cruiserweight Series’ has spawned many fans into believing that the former Cruiserweight division will return to the main roster. A premature thought,

A premature thought, however, relevant towards a brand split when looking for a title to rival the United States or Intercontinental belt. The Cruiserweight era introduced such stars as Eddie Guerrero and Rey Mysterio to the WWE Universe, two names that went on to lead very successful careers under Vince McMahon.

Injured Stars Returning

And finally you have the superstars returning from the doctor’s bench.

Seth Rollins has been ‘the man’ since cashing in his Money in the Bank contract at WrestleMania 31. His return has got many thinking of a potential feud with mentor Triple H.

Big match John Cena has already confirmed his return for May 30th after suffering a pretty serious shoulder injury. Bray Wyatt has been used pretty poorly in terms of bookings, but you can’t deny the talent that he possesses both in the ring and on the mic. 

Then you have the Viper Randy Orton and Geordie native Neville who will both be making returns imminently, joining the main roster which is already filling with massive potential and unfulfilled aptitude.

It’s not a given, but if announced, the face of the WWE could change for the good come end credits this Sunday at Payback. 

Is now the best time for the WWE to announce a brand split? Have YOUR say in the comment section below!

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