Since Roman Reigns began his push as being the WWE's top guy, there has been an overwhelmingly negative response to the situation.
One of the most notable times which the former Shield member received boos was at the main event at WrestleMania 32 in a match for the WWE World Heavyweight Championship. He was supposed to be the face, with his opponent Triple H as the heel, but it was The Big Dog that received the loudest boos.
They were so loud, the WWE muted some mics in the crowd so that it looked like he wasn't being booed very loud at all, but many fans at home picked up on this.
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With no real change in sight - let's face it, do you really think AJ Styles will be allowed to beat Reigns this early into his first proper WWE title reign? - the WWE Universe are going to have to put up with Reigns being the top dog in the company for many months, and possibly years to come.
Like many others, WWE legend and former commentator Jim Ross has posted his say on the situation in a recent blog post on his website. Similar to others as well, Ross believes it's Reigns' booking, rather than the character he plays, that is the cause of the negative reaction.
He said on his blog: "The audience is passionate about their feelings toward Roman Reigns which isn't all bad. If there were crickets then that would be bad. Most fans are booing but they are also making noise which is encouraging. I'm not even sure anymore what reactions the live audience would provide us viewers if Reigns was turned in to a full-fledged villain.
"Just my take but how Roman Reigns has been booked may be the single biggest reason that fans are so reluctant and resistant to accept him as a fan favorite. That may sound over simplistic but today's audience is more complex and knowledgeable than their predecessors of any generation and as a society few like being 'force fed' anything. It's that defiance thing.
"Roman Reigns is a talented, valuable piece of talent who's a long term, work in progress and his TV persona isn't close to being refined as it will be say by WM33 in Orlando for example. Patience is the key here for all, however, in the age of defiance patience is a fleeting trait."
Many have said to turn Reigns heel as it will give the fans a real reason to boo him, rather than just because they hate the booking decisions. However, during a time which WWE's ratings have been on the decline despite recent changes of introducing new stars and bringing back old ones, it might be time to start listening to the fans more than usual or at least cooperate with them on some issues.
One of those is the way Reigns is currently being booked in the WWE.