Demetrious 'Mighty Mouse' Johnson has backed Conor McGregor's decision to fight back against the fighter's excessive media obligations in recent days, but is there a simpler reason as to why the Irishman won't do them?
Conor's fame and money has been built upon his image of a smack-talking, arrogant, unbeatable persona.
After losing to Nate Diaz - who fought on short notice and is an unspectacular lightweight - Conor has lost the credibility created around his 'Mystic Mac' cocky persona which makes media appearances nowadays more difficult to approach.
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Nate Diaz is not known for his intelligent trash-talk, but when asked whether he has anything to say to McGregor during his latest press conference, after being informed that the Irishman was watching, the American didn't have to try to hard to make his mark. He simply said "Conor got his ass beat".
The response summed up why Conor will struggle to attend press conferences in the future if he wishes to maintain the persona he has forged during his three years in the UFC.
Conor says he wants to learn from this loss and grow, perhaps it's time to do the same outside of the gym and octagon too and take a different approach in-front of the cameras and microphones.
"The Notorious" should take a more serious approach and move the press conferences away from a trash-talking event and more towards how he has learnt from his mistakes and worked on his weaknesses.
For if he continues as he is, all Diaz has to say is 'you tapped'.