Stoke City secure major five-year sponsorship deal

Published Add your comment

Football News

Stoke City have revealed that they have concluded talks regarding a sponsorship deal with Macron, an Italian sportswear company, ending with a five-year deal being confirmed starting from the 2016/17 season - the biggest deal in the club's history. 

The Potters, who were previously sponsored by shoe and apparel brand New Balance, will have a new brand on their shirts to combine with their new European style of football, set up by Mark Hughes. 

Macron has sponsored a number of top-flight teams throughout Europe including Italian giants Napoli and Lazio, but this will only be their third venture into the Premier League after striking a four-year deal with Crystal Palace before the 2014/15 season, and Aston Villa in 2012/13.


Do you have what it takes? Sign up today and send over your 250 word test article:

The Italian company also sponsor Bolton Wanderers, Colchester United and Coventry Town in the English Football League, alongside the Albanian and Guinea-Bissau national teams.

City Chief Executive Tony Scholes stated, “We are delighted to be entering into a five-year partnership with Macron which, in commercial terms, is by far the biggest agreement with a kit supplier we’ve ever signed.

“Macron are a rapidly growing brand in a highly competitive market. They are a company with big aspirations which is another reason why our partnership is such a perfect fit.”

With two games left of this campaign, Stoke has the opportunity to collect 54 points with two wins against Crystal Palace (away) and West Ham (home) and equal their best points total in the Premier League. 

Potters' fans will be hoping that the new kit sponsorship change will be the first bit of exciting news towards a record-breaking 2016/17 season, and potentially a chance of European football for only the fourth time in the club's history.

In 2012/13, they respectably bowed out in the Round of 32 stage of the Europa League after losing 2-0 on aggregate to Valencia, after qualifying via the runners-up spot in the FA Cup, with winners Manchester City already qualifying from a third-place league finish. 

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE:

Peter Crouch
Premier League
Shay Given
Charlie Adam
Europa League
Stoke City
Ryan Shawcross

Article Comments

Read more

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author


This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again