The Atlanta Hawks are one game away from seeing their season come to an end at the hands of the Cleveland Cavaliers.
For the second consecutive year, the Hawks face the prospect of being swept by LeBron James and co. as the Eastern Conference's best team hold a 3-0 lead after Friday night's 121-108 win.
Atlanta were up with nine minutes remaining in the game but Cleveland's three-point barrage - led this time by Channing Frye - saw them run away with it in the end.
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Coach Mike Budenholzer, who has lost ten consecutive games to the Cavs, believes it is a question of consistency if the franchise are to extend their campaign beyond Sunday night's game four.
In his post-game press conference, he said: "I'm proud of the way our guys competed, I'm proud of their effort.
"I think you have to maintain and be very, very good, very, very sharp for 48 minutes. I think for a lot of the game we were but it is going to take more of the 48 minutes, (we have to be) the team that makes less mistakes, and we just have to keep striving for that on Sunday and bring the same mindset that we brought to this game."
The Wine and Gold are the only unbeaten franchise remaining in the playoffs and are making their series with the Hawks look like a cakewalk. Atlanta would need a miracle to advance now, but they will want to go out with some pride, and ending Cleveland's winning streak would offer that.
However, with the way games one to three have played out, it seems unlikely the Hawks will get to celebrate another victory in the 2015-16 campaign. James and his teammates have enjoyed near total dominance and, barring an off night, should wrap up the series comfortably.
Greater challenges await the Cavs, however, for the Hawks, the question of how to beat their current opponents remains and, much like the rest of the Eastern Conference, they are having sufficient problems finding an answer.