It was recently revealed that New England Patriots tight-end Rob Gronkowski will be gracing the cover of the upcoming Madden 16 video game.
Gronkowski had a stand out year for the Patriots in 2015 as they made it all the way to the AFC Championship game only to lose to eventual Super Bowl champions the Denver Broncos.
Could the curse hit New England?
Since 1999, the Madden Curse has been an interesting phenomenon in the NFL with player chosen to grace the cover of the annual video game sometimes suffering a poor year after being placed on the game.
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Dating back to Madden 1999 when San Francisco 49ers runningback Garrison Hearst was on the cover of the game.
Hearst would suffer a devastating ankle injury just months after the game was released and would lead to him missing the following two seasons - thus the Madden curse was born.
One year later and the Green Bay Packers runningback Dorsey Levens appeared on the cover and had his worst season of his career in the following season.
Levens went from a 1,000 yard runningback to appearing in just five games and only amassing 224 yards.
Eddie George, Daunte Culpepper both saw their teams suffer the Madden curse the years after they were the cover stars.
Marshall Faulk, Michael Vick and Donvoan McNabb have all fallen victim to the curse in the games history, but it isn't a sure thing.
In fact in recent years, stars like Larry Fitzgerald, Drew Brees and last year's cover star Odell Beckham Jr all had solid years after being on the cover of the game.
Meanwhile Adrian Peterson missed 15 games the year after he was the cover star, so could the curse continue over to Gronkowski?
Tough year ahead
The Patriots are being tipped as one of the favourites to win Super Bowl LI but the reality of the 2016 season could prove quite different.
The Patriots will be without quarterback Tom Brady for the first four games of the season after his Deflategate suspension was reinstalled.
With a lot of teams in the AFC having strengthened a lot this off-season, the Patriots could be set for their toughest year in recent history.