The two most readily recognisable household names to feature in the current Western Conference Finals matchup between the Oklahoma City Thunder and Golden State Warriors has to be Stephen Curry and Kevin Durant.
A rivalry between the two franchise faces was bound to transpire, as is so often the case with a pair of alpha-males.
The two past MVP winners had a memorable exchange in game two on Wednesday night, with some tussling under the basket that seemed to get Curry riled up. He then went on a crazy, two-minute game-changing run, which included a four-point play at Durant's expense, much to the Thunder star's chagrin.
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Speaking after the game with Russell Westbrook at his side, Durant insisted some of Curry's power comes from his ability to sink the "bad shots".
"He makes bad shots," Durant said. "You know, he makes those shots. And sometimes you gotta just, you know, put a hand up and contest, and you know, when you pick-and-roll, try to put a couple bodies on him. But he made some tough ones, you know, and then we turned the ball over and he got a few in transition, too, so...
"Yeah, they got other players on the court, you know, and we gotta be aware of everybody."
The Thunder No. 35 stopped short of all-out praising Curry by acknowledging the rest of the Warriors ensemble. Not that there's any problem with that; Golden State have one of the most deeply talented rosters in NBA history.
The pair's battles thus far has been very evenly split. Both men dropped 26 points a piece in the game one duel where the Thunder came out on top at the Oracle Arena 108-102.
In game two, Durant actually fractionally outscored Curry 29 points to 28, but Curry's third quarter explosion ended up being the difference between the two sides as he led the Warriors to a series-levelling 118-91 blowout win.
27-year-old Durant was the 2014 MVP, but Curry inherited his crown after the small forward spent much of the following season on the sidelines. The Warriors point guard led the Dubs to the NBA title and he's been setting records and blazing trails ever since.
This probably isn't anything personal. It's purely in the heat of the contest with two outstanding players proudly trying to lead their troops to the promise land.
Should the Thunder fail to win this series, it might have a grander meaning in the context of KD's career. As the seven-time All-Star enters free agency in the summer, it's been reported he will seek a franchise with whom he has the best chance at securing a championship. The Warriors have been credited with a heavy interest in him, too.
Of course, Durant may yet capture the Larry O'Brien trophy with the Thunder this year and protecting their homecourt in games three and four is a must if they want to get past the Warriors.
On Sunday, the Durant and Curry battle will continue.