WWE brand split all an effort to improve Smackdown's ratings

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The WWE made not only history, but their fan's jaws drop this week as they announced that the roster would be splitting across RAW and Smackdown with the latter also set to become a live show.

Smackdown has been a pre- taped event for many years but that is now son to change with this week's historic announcement.

The New Era

With the new announcement, there have been several questions raised, will there now be some new titles being created? What is the fate of names like Brock Lesnar and Roman Reigns? but most importantly, why now?


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The third is a question that everyone has asked, why move Smackdown to Tuesday nights and turn it into a live event?

Well the reasoning may be more obvious than many people think, with claims that the recent release of Cody Rhodes has forced the company to look into how they use talent, the actual reason for the brand split may be as simple as TV ratings.

Smackdown often has lower TV ratings than RAW due to the fact that it is pre-taped and spoilers often fill the internet by the time the show actually airs.

Now the company is hoping that with the upcoming changes, the ratings for Smackdown will increase - perhaps even enough to rival RAW.

While the brand split looks set to offer many superstars a chance to showcase their talent amongst a less packed roster, there is also one other benefit for the company.

Moving the show to Tuesday means that Smackdown will no longer be in direct competition with the NFL - a battle it tends to lose.

When the NFL season starts once again, it's weekly Thursday Night Football show would be the biggest challenge to Smackdown's audience.

Now with the show being moved to a different night, neither the WWE or NFL face competition from each other for Thursday night audiences.

Changes to everything

The brand split will bring some big changes to every aspect of the WWE but arguably the biggest changes will come to their live shows.

With a roster change comes some big changes to the schedule of the live events, meaning now that RAW will host house shows every Friday, Saturday and Sunday.

Meanwhile with the new changes, Smackdown superstars will only appear at live events on Saturday and Sunday - possibly hinting at the biggest stars being predominantly on RAW?

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Vince McMahon

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