Reasons why the WWE's brand split won't succeed

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Fans are gearing up for the upcoming WWE draft which will see the brand split returning, and the entire roster moving to either Monday Night Raw or the soon-to-be Tuesday Night SmackDown.

The excitement is understandable as it shows the WWE are trying to go into the new era by giving SmackDown a lot more importance - or trying to do that at least.

However, even though the WWE are trying to revert to the brand extension and create a change the fans will love, here are four reasons why the WWE brand split is doomed to fail.


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This news came from out of nowhere with so many details being released all of a sudden. On one hand, you have to wonder whether this decision was made at the last minute because the McMahon family wanted a radical change regarding ratings, or whether they did a magnificent job of keeping this under wraps, despite plenty of rumours circulating around WrestleMania time.

Either way, it does seem as if the WWE could be forcing a lot of wrestling to us in one chunk, one day after another. The good thing about having SmackDown on Thursday’s is that it gives even the most die-hard of fans a break from the product, especially after sitting through three hours of Raw which isn’t always the best of episodes.

Fans complained about the length of big events such as SummerSlam and WrestleMania, and those took place months apart. When SmackDown moves to Tuesday’s, we’ll have five hours of live wrestling, and then eight hours when you include a pay-per-view on Sunday.

This could potentially make fans lose interest with so much happening all of a sudden, if that happens, then this brand split will backfire, there’s a chance it may not even last.


Despite the WWE making some changes, the company is still criticised for the way certain talents are handled or the way certain storylines are played out.

We need to remember that at the end of the day, it’s the same creative team writing all of the storylines, if we’re getting fed up with them because of what takes place on Raw and on pay-per-views, those feelings will only escalate when it happens on a weekly basis.

They do manage to create some good stories, so perhaps there is a reason to be a little optimistic, but the consensus regarding the creative team is that they don’t cater to the fans needs. So, maybe it’s a good idea not to expect a lot from them when SmackDown does eventually air live on Tuesday’s.


Again, on paper, it all sounds fantastic that those who are struggling to make an impact on Raw will receive incredible opportunities to show us what they are made of.

However, that doesn’t mean opportunities will come as easy as that. We need to understand that SmackDown needs to be a success and draw ratings, the way to do that is to have the established stars make their mark on the show, and make a good go of rivalling Raw.

That doesn’t mean the mid-card talents will be given main event opportunities for the sake of a second show being given more importance; they too will need to earn their way to the top and that means opportunities won’t be given out to anyone. This, in turn, could lead to the WWE Universe questioning there was even a split if the same thing is happening on another show.


For me, the biggest reason why it could fail – and it links in with the opportunities aspect – is that the pay-per-views may not be brand exclusive like they used to be, but instead they’ll be dual-brand pay-per-views so that both shows have matches on the event.

If that’s the case, then certain storylines will lose steam and credibility because they aren’t able to end their story at a pay-per-view, or because the eight-week wait will make us lose interest in the matches.

We need talent exposure; we need stars to break through and by having both shows have matches on one pay-per-view means those deserved opportunities won’t be easy to come by.

Do you think the brand split is doomed to fail? Have your say in the comments section below.

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