For 120 minutes, the estimated 350 million people watching the Champions League final wondered whether or not Cristiano Ronaldo was even on the pitch.
The Portuguese was inspirational for Real Madrid en route to the final but on the biggest stage of all, he failed to make a real impression. That was until the penalty shootout, at least.
Having played out a 1-1 draw with their city rivals Atletico at the San Siro, Real Madrid chose their five men to take a spot-kick against the imposing Jan Oblak. There was no question who would take the fifth.
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Ronaldo's unmatchable self-confidence made him the perfect candidate for possibly the most feared task in a football match. When Juanfran missed Atletico's fourth, it seemed as if the moment had been written in the stars for the 31-year-old.
He made no mistake with the decisive shot and immediately ripped off his shirt to reveal his Adonis-like figure underneath. It ensured that it would be his image spread across the back pages on Sunday morning.
That Ronaldo became the star of the show, despite an apparent no-show in normal time, is no surprise. The Champions League means the world to him, possibly even more than the Ballon d'Or.
Indeed, after sealing his third winner's medal in this competition, he simply could not keep his cool in front of the camera, literally screaming 'Si' into the microphone before storming back to the celebrations.
It was a repeat of the night he famously did the same thing at a very swanky Ballon d'Or gala in January 2015 after winning his third Golden Ball, only much more intense.