It has been almost one month now since reports first emerged claiming a Conor McGregor vs Floyd Mayweather fight was 'on the verge' of being agreed to.
Since then, we've heard both fighters talk up the possibility in interviews and on social media, but no announcement of any kind has been made. Fox Sports TV host Colin Cowherd's claim last week that the fight was confirmed for September 17 is effectively the closest we've come.
Now, though, that has been thrown into doubt after another TV personality, ESPN's Jalen Rose, revealed what he claims is the actual fight date. And it'll mean a lot longer wait for fight fans:
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"The Floyd and Conor McGregor fight is going to happen," the former NBA player explained on his 'Jalen and Jacoby' radio show, via The Daily Star.
"Floyd and McGregor will probably announce (the fight) in a month. It will be in May, the same weekend as the Kentucky Derby in 2017."
Unlike Cowherd's September date which could clash with the UFC's rumoured plans for a McGregor vs Diaz rematch at August's UFC 202 pay-per-view, May 2017 is far enough in the future to iron out the considerable wrinkles there are likely to be in such complex negotiations.
"It's just a lot of moving parts. You've just got to understand that the network has to be in and Dana White (UFC president) has to sign off.
"Basically, what they'll do is that he'll get the same percentage that he would get if Conor was fighting on a UFC card. So, that's how you eliminate any grey area with that."
Whether Rose - a known friend to many high-profile athletes - really does have inside information on the much-hyped event is anyone's guess.
He does, however, appear to be confident enough to have booked his room in Vegas, as well as to offer some interesting details on a potential venue:
"Floyd and the network will get their situation together. I've already booked my room in Vegas for the first weekend in May for this fight in 2017. It'll be at the MGM...
"But, there's an Asterix. There's a new venue coming in Vegas that they may unveil this fight there. If it doesn't happen at that venue it'll happen at the MGM.
"It's going to happen. The only way it doesn't happen is if the combatants and or the business changes moving forward. But as of now, all signs lead to this happening."
A May 2017 date would give McGregor enough time to complete unfinished business in the UFC, as well as work on his reportedly ropey boxing skills.
Whether it is enough time to get UFC president Dana White on board, and work out the parameters of such an unlikely fight, only time will tell.
For those fight fans with enough money in their bank balance, however, there is now a new set of hotel rooms to book up ASAP.