Three mistakes WWE must avoid with the Brand Split

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The topic which has got every WWE employee and every member of the WWE Universe talking lately is the reintroduction of a brand split.

Vince McMahon has finally got something right by incorporating this idea into the current main roster of his company.

This will provide the ideal opportunity for fresh-faced NXT stars to prove their worth as well as giving underrated current WWE superstars a deserved push.


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Whilst speculation surrounding specific WWE wrestlers is more often than not positive in relation to the brand split at present, there are several errors which the company must avoid making in order for the change to be a success.

Fair focus

As previously mentioned, bringing back a brand split will enable the company to open up a whole host of new opportunities for less-prominent WWE superstars.

It is no secret that followers of professional wrestling are very vocal about who the company should give more airtime to, even if those in charge rarely listen to the views of their fans.

This is why the brand split provides the ideal chance for WWE to get the fans back on their side by introducing more tournaments, more belts and generally more opportunities for mid and low card talent to have as much time in the ring as the current leading names now.

Failure to do this however, could lead to the company facing a huge backlash from fans over why the decision was made to bring back the brand split at all.

A further mistake WWE must be certain not to make when reintroducing the brand split would be to allow wrestlers to switch between programmes.

At present, fans are unaware of the finer details which come with this imminent brand split, but one thing they are aware of is that the roster will be split between SmackDown and Monday Night Raw.

This is exciting news and something which the company must therefore be intent on maintaining, instead of allowing wrestlers to appear unnecessarily on both shows, which again would cause viewers to question why the brand split was ever brought back if there is no real split put into place.

McMahon involvement

Finally, WWE must be sure not to make this exciting change revolve around the McMahon family and to instead focus on the talented wrestlers, who fans want to see week-in, week-out.

It has been confirmed by the company that Stephanie McMahon will be running one show during the split, whilst her brother Shane will run the other.

Although this makes sense given their recent leadership technique has proved a success during Raw over the past few weeks, their eventual split should not become what this whole idea is about.

Ultimately, the brand split should mean just that. A split between the two brands which involves two separate rosters with two separate managers and two separate shows.

This simple method would mean WWE sticking to their word whilst still having the opportunity to produce a variety of different story lines and promote a vast amount of talent, which would undoubtedly please its devoted fans.

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Vince McMahon

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