For the second time in 14 years, the WWE is shaking things up with a brand extension which is sure to make for very interesting viewing over the next few months.
Both RAW and SmackDown will receive their own unique roster of talent and storylines and at this moment in time, not much else is certain about how either show will be set up after the brand split takes place but speculation is rife about the direction which WWE will take their two two biggest weekly shows in.
The fact that this is the second brand extension in 14 years means that the first one was not a success.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: https://gms.to/haveyoursay4
Although the previous brand extension lasted nine years, these were not the most successful years for WWE and the company did what many thought to be irreparable damage to the image of SmackDown.
Just a year after the brand extension of 2002 it was becoming blatantly clear to many that WWE viewed SmackDown as the “B show” and inferior to their flagship show RAW.
This is obvious when you consider that that JBL (at best a mid-card wrestler) held the WWE Championship for over nine months and was the face of the SmackDown brand in 2004.
Next month, WWE has an opportunity to create a brand system which can sustain the company for the next decade, but to ensure that the 2016 brand extension is a true change in the direction for the company and not just a temporary push for SmackDown, there are five things they must do.