Michael Jordan has dominated the world of NBA trainers for a number of years. Under Armour may be making a splash with Stephen Curry but there is no disputing that Nike and their Air Jordan brand are still the top dogs.
Having officially become a billionaire in 2015, it seems the Charlotte Hornets owner is not resting on his laurels and is taking his first steps into the world's truly global sport.
It was yesterday announced that the six-time NBA champion has collaborated with Barcelona and Brazil's football superstar Neymar to produce the first ever Jumpman boots.
They are inspired by his Jordan V trainers and will sport his legendary number 23 on the right boot and Neymar's number 10 on the left. The Jumpman logo, the national flag of Brazil and the footballer's son's name will also be seen.
The manufacturer plans to release a streetwear version of the boot that will have Neymar stitched on the inside of the tongue. The football version are tongueless and feature a completely reflective upper and Nike swoosh.
The Brazilian 24-year-old will be playing in his new boots for the first time when the South American nation take to the field in August. They have been on sale on the Nike Football App since June 1 and will be available on Nike.com from June 3.
Nike.com said: "Michael Jordan and Neymar Jr. share a mutual respect that transcends sports, countries, and languages. Neymar Jr. grew up a fan of the man and the brand, while Jordan appreciates Neymar Jr.'s style on and off the pitch.
"Now, as part of a unique Nike/Jordan collaboration, Neymar Jr. becomes the first football (soccer) athlete to feature the Jumpman on his performance product. Additionally, the Jordan Brand will release a Neymar edition of the Jordan V Low with "Neymar" stitched inside the tongue."
Neymar added: "Michael Jordan set the standard for greatness. He's an incredible competitor and a champion. I've always admired him, so to collaborate with him and have his icon on my boots means a great deal to me."
While his Airness also said: "I'm excited that Neymar and the Jordan Brand are working together. I'm a fan of his creativity, style and passion for the game of soccer. He's a special player and I look forward to this collaboration."
With the popularity of Jordan's, not just in the United States of America, but across the globe, it is no surprise to see Nike and the former shooting guard make their first move into the world of soccer. With a market of billions to attract, the only surprise is that it took the Air Jordan moniker so long to make the jump.