It's all happening at Manchester United.
Just two-and-a-half weeks ago, the club's fans were delirious with excitement following the announcement that Jose Mourinho had replaced Louis van Gaal as manager.
Since then, the Red Devils have captured the signing of Eric Bailly from Villarreal for £30 million and been linked with a host of world-class players, namely Zlatan Ibrahimovic.
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It seemed as though the future was bright at the Theatre of Dreams.
However, United appear to have undone all their hard work once again by promoting a frankly embarrassing 'Independence Day: Resurgence' trailer featuring a number of the club's players on social media.
Captain Wayne Rooney - who also appeared in an X-Men promotion recently - Chris Smalling, Daley Blind, Ashley Young and Juan Mata all star, and simply put, fans are furious.
So much so that some Twitter users are demanding that United shut down their account, whilst others just want more focus placed on winning silverware than advertising movies.
Here's the cringeworthy trailer in question:
And here's how United fans brutally reacted.
Ouch. Bad day at the office for United's social media team.
Fans' frustrations are understandable, of course, following three years of disappointment since Sir Alex Ferguson retired.
Big changes are needed at Old Trafford to restore this once dominant force in English football, and taking part in cheesy advertising campaigns isn't going to do that, even if there is a financial incentive involved.
Nevertheless, it would seem Mourinho is hard at work trying to secure the big-name signings needed this summer.
As mentioned centre-back Bailly arrived last week for a hefty sum, whilst it's believed Ibrahimovic will complete a medical once personal terms are agreed and after Euro 2016.
Paul Pogba could be another European superstar to arrive in Manchester in the transfer window if the Red Devils are able to fend off interest from Real Madrid.
The Mirror reported last Wednesday that United lead the race to sign the France international for a fee in the region of £78 million.
However, various other publications have since weighed in on Pogba's future, with Gazzetta dello Sport revealing a €120 million bid had been received from Real.
One way or another, United have a lot of making up to do for their recent social media slip ups.