With the first ever live SmackDown now just over four weeks away, the WWE is fast approaching what will be a 'New Era' in the company.
As you might expect, there has been plenty of speculation about exactly what the organisation will look like after the changes - which include an impending brand split - are made. From doubling the number of pay-per-views to brand new titles to fight for, there have been many theories touted.
One recent move by the WWE brought to our attention by PW Insider, however, may have given the WWE Universe an indication of at least one intriguing change the company is planning on implementing.
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Per the report:
"WWE has applied for a number of trademarks for “Clash of Champions.” One of the trademarks is for a television show."
'Clash of Champions' was a series of special events held first by the National Wrestling Alliance (NWA) and then World Championship Wrestling (WCW) between 1988 and 1997.
When WWE bought out WCW, Vince McMahon and co. took over the rights to the event but never put on another 'Clash of Champions' event.
This week's move, though, suggests that the WWE has some big plans for the 'Clash of Champions' brand moving forward.
As the original report notes, one of the numerous trademarks relates to a TV show, so a network special could perhaps be in the pipeline. All Wrestling News is also reporting that some of the other trademarks concern "toys, gaming and other merchandise".
There is also speculation amongst the WWE Universe that the timing of the WWE's behind the scenes move could be the first step towards introducing 'Clash of Champions' as a pay-per-view.
Some fans have even speculated a scenario that would see the event bringing together champions of the Raw and SmackDown following the brand split.
Of course, at this stage, that is nothing more than speculation. What is clear, though, is that the 'New Era' is at least generating a lot of debate and anticipation as fans try to work out just what the WWE hierarchy has in store.
The growing consensus is that the company will look to double up on monthly PPVs once the brand split takes place.
If they want to avoid overkill and repetition, the introduction of brand new events - or in the case of 'Clash of Champions', the return of a favourite amongst veteran fans - would be one way of doing that.