The European Championship has evolved a lot over the last 40 years but back in 1976 a Czechoslovakian player by the name of Antonin Panenka did something few fans, if any, had seen before.
Facing off against West Germany in the final of the tournament, the Czechs had raced into a two-goal lead only to be pegged back at the death by Die Mannschaft.
Penalties duly followed after extra time and it was there that Panenka wrote himself into football history.
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Stepping up to take what could be the decisive spot kick for Czechoslovakia, following Uli Hoeness' surprise miss for the Germans, the attacking midfielder did something extraordinary.
Shaping to shoot towards the corner of the goal, Panenka instead gracefully chipped the ball down the middle of the goal and the Czechs were champions.
In the decades since, many have tried - and, on occasion, failed - to replicate the brilliance of that Panenka spot kick.
And while there are plenty of memorable success stories - Francesco Totti against Holland at Euro 2000 and Andrea Pirlo at Euro 2012 - it's the misses that have proven even more amusing.
Here are 11 of the best.
1. Alexandre Pato
Ever wondered why Pato has struggled to make an impact at Chelsea? Check out this epic spot kick fail that came against former AC Milan goalkeeper Dida, who was in his 40s.
2. Andrea Pirlo
Proof even the very best can sometimes fail with a Panenka, Pirlo was lucky at least that this effort came in a pre-season tournament rather than any game of real meaning.
Neymar angered plenty in Brazil after this double whammy of a dive followed by a dreadful Panenka attempt. If you are so desperate for a penalty at least take it properly!
4. Antonio Di Natale
What is it about Italian legends and Panenka penalties? At least this disastrous Di Natale attempt came with Udinese already home and hosed in a Europa League game. Still, Antonio!
5. Arturo Gonzalez
Gonzalez had the chance to give club side Atlas three priceless points and a win over their arch rivals with a last-gasp penalty. But then he decided to Panenka it...
6. Gary Lineker
Lineker could have equalled Bobby Charlton's England scoring record if he had scored this penalty in a friendly against Brazil. Oh Gary...
7. Moon Chang-Jin
Remember the name Moon Chang-Jin - after witnessing this abysmal Panenka attempt you are not likely to forget it in a hurry.
8. Luis Manuel Seijas
Already two goals down to Argentina in the Copa America quarter-finals this year, Venezuela were given a glorious chance to get themselves back into the game. They didn't take it.
9. Fernando Tissone
The 29-year-old is far from a household name despite spells in Serie A and La Liga. Given the quality of this penalty attempt, however, that is maybe not that much of a surprise.
10. Francesco Totti
Another Panenka maestro made to look a bit silly, this Totti effort came in a game against lowly Lecce with the Italian legend's facing telling you all we need to know.
11. Cristiano Ronaldo
When he's not been busy scoring decisive penalties in the final of the Champions League - or missing them for Portugal at the European Championship - Ronaldo has also found time for a truly terrible Panenka attempt. Look how hard he hits it though!
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Did we miss any Panenka fails out? Have your say in the comment bow below.