In just a few weeks time, the WWE will introduce the latest version of the Brand Split on the first ever live Tuesday broadcast of SmackDown.
Just what will happen beyond the WWE Draft set to take place on that night is unclear at this stage.
However, during last night's RAW, the company themselves appeared to hint at what we can expect regarding the WWE titles.
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As noted by both 411 Mania and Wrestling News Source, when Dean Ambrose was introduced on last night's show he was done so as the 'WWE Champion' rather than the usual 'WWE World Heavyweight Champion'.
The title itself also appears to have gone through a subtle, yet important, change with Ambrose and Rollins describing Ambrose's belt as the WWE Championship rather than the WWE World Heavyweight Championship.
WWE fans watching last night's show out of Tampa, Florida were quick to notice the change too:
As noted by 411 Mania, this is likely the first sign that rumours about separate RAW and SmackDown titles post-Brad Split are true.
When the split was last in force in the WWE back at the turn of the decade, the two respective rosters were fighting to become either the 'WWE Champion' or the 'World Heavyweight Champion'.
Obviously, at this stage, there has been no confirmation that the name change is directly related to the impending split, but it certainly seems that way.
During the original Brand Split, the World Heavyweight Championship was SmackDown's main title. Judging by Monday's RAW developments, it looks like the WWE could be thinking along the same lines this time around.
Whether Dean Ambrose will still be in possession of the 'WWE Championship' by the time SmackDown goes live on July 18, remains to be seen.
There have been rumours in recent weeks that Roman Reigns would be the face of RAW in the aftermath of the Draft.
And, with The Big Dog still in line to challenge Ambrose and Rollins for the title at Battleground next month despite his suspension, it will be interesting to see if the WWE are crazy enough to follow through with that plan and hand him the belt for the fourth time.
The more popular decision, it seems, would be to see The Lunatic Fringe begin the 'New Era' as RAW's WWE Champion - leaving the likes of Rollins and John Cena to challenge for SmackDown's World Heavyweight title.