The future of Real Madrid star James Rodriguez has been one of the hotly debated topics that has dominated the Spanish capital this summer.
Despite showing plenty of potential upon his arrival at the Santiago Bernabeu two years ago, Rodriguez has failed to kick on and one of the most expensive players in history could still leave the club before the coming season begins.
According to AS, manager Zinedine Zidane is struggling to integrate the Colombian into his plans for next season but faces a battle with club president Florentino Perez to let him leave.
The Spanish paper claim Perez is reluctant to sell the 25-year-old and 'remains committed' to seeing their £63 million signing continue to develop under Zidane's stewardship.
However, the Frenchman is not convinced and as last season proved, he remains uncertain how to fit Rodriguez into his Champions League-winning side.
One of the main reasons thought to be behind Perez's loyalty to the young forward is the obvious marketing and advertising potential Rodriguez possesses.
The Colombian star is one of the biggest names in South America and as their La Liga rivals Barcelona currently boast a front line of Uruguay's Luis Suarez, Argentina's Lionel Messi and Brazil's Neymar, they could miss out on future financial opportunities in a lucrative market by selling Rodriguez this summer.
The former Monaco man scored 17 goals in a promising debut campaign with Los Blancos, but after Carlo Ancelotti's sacking 12 months ago he struggled to get a look in under both Rafael Benitez and Zidane, finding the back of the net on just eight occasions last season.
A chronic shoulder injury certainly hasn't helped his cause and Madrid put Rodriguez in contact with specialist Mikel Aramberri over the summer.
It became clear surgery was required to rectify the issue but Rodriguez declined the opportunity and decided to go holiday. To make matters worse, he was subsequently spotted playing beach volleyball in Miami.
The problem is thought to make his shoulder prone to dislocating and while it has been a concern for a while, Rodriguez's reluctance to solve it would not have improved his chances of getting in Zidane's good books anytime soon.
Should Zidane be able to convince the Madrid hierarchy to sell the 25-year-old this summer, there isn't likely to be a shortage of interested suitors.
While Paris Saint-Germain are thought to be the front-runners for his signature, Manchester United have been another club heavily linked with the Columbian.
But with the attention of the Old Trafford-based outfit largely focused on pursuing Juventus' Paul Pogba this summer, any interest in Rodriguez has cooled off for the time being.