Chris Eubank Jr. is without a doubt, one of the hottest prospects in British boxing right now, a country that has become a hotbed of talent with 13 world champions across all weights at present.
However, the promising 26-year-old - who only has one blemish on his record at present courtesy of WBO middleweight champion Billy Joe Saunders - has missed out on a major fight with arguably, the best pound-for-pound fighter in the world today, Gennady Golovkin.
Everything appeared to be in place to announce the middleweight contest with both Eubank Jr. and GGG exchanging barbs on twitter prior to signing the contract.
Surprisingly, Kell Brook swooped in and jumped up two weight divisions to take on the Kazakhstani knockout specialist and, suddenly, Eubank Jr's arrival on the big scene has been delayed.
Promoter Eddie Hearn insists that the Eubank camp is to blame for missing out on the biggest fight of the year and a mega payday, and now Next Gen might be offered the ultimate insult, according to Hearn's comments at the Brook V Golovkin press conference in New York.
“He could fight on the undercard,” Hearn said on Thursday, following a Golovkin-Brook press conference in New York. “He could possibly fight the winner. He’s got a big career ahead of him. He’s British (middleweight) champion. Kell Brook is one of the top pound-for-pound fighters.”
Would Eubank Jr. really accept a spot on the undercard of the event he was supposed to headline? It's hard to believe that he would, but then again, if he remains at odds with Hearn his ascent to world title contention might suffer greatly.
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