Conor McGregor is one of the most popular draws in the UFC today, and his gregarious personality has won him plenty of fans in the process.
As well as being one of the most dangerous featherweights in the world,
the Irishman has the personality that is proven to sell tickets and pay-per-views as well.
The apex of his rise to stardom was surely the 13 second knockout of Jose Aldo to claim the UFC featherweight title.
The Brazilian had been the champion for over five years before the 28-year-old finished him in such spectacular fashion, and there's little doubt that McGregor's pre-fight mind games played their part in the title change.
However, after Aldo defeated Frankie Edgar by decision at UFC 200, he made no bones wanting McGregor next.
"You are next," he said. "And the next time you are not going to be as lucky as you were before."
Speaking during an appearance on MMA podcast, Chael Sonnen very little is going to have changed in the months that have passed since McGregor took on Nate Diaz the first time.
The Irish fighter is out to avenge that loss as he takes on Diaz at UFC 202, but Sonnen believes he's facing an almost impossible battle. He said: "At the end of the day, it's a guy who had seven minutes of energy fighting in the same weight class, doing the same thing against the same opponent three months later man," he added.
"It doesn't matter what you do, you might be able to stretch seven minutes, you train, you buckle down and then all of a sudden you're good for seven-and-a-half. Seven forty if you're lucky. You cannot go put 23 minutes (in the gas tank) it doesn't work that way."
Well, as popular as McGregor may be to the public, he's not a well-fancied man in the UFC right now.