Barcelona's sponsorship deal could have been worth 60 million euros

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Football News

Barcelona, as one of the most successful teams in the world on the pitch and one of the biggest brands in the game away from the field of play, are not short of a bit of loose change.

Indeed, in Forbes magazine's latest list of the 10 most valuable football teams on the planet, the Catalan club ranked second with a valuation of £2.46 billion.

Nevertheless, with their fierce rivals Real Madrid sitting atop the list and Manchester United hot on their tails in third, Barca are always looking to boost their profits. That's why a report today revealing that one indecisive move has cost the Camp Nou team around €25 million is so surprising.


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According to Spanish publication Marca, in delaying their decision over who will be their main sponsor for the upcoming season, Barcelona have lost out on the significant sum.

While the La Liga giants have now signed a new deal with Qatar Airways worth a reported €35 million (£29 million) - the same figure they received for the 2015/16 campaign - it could have been a lot more lucrative.

That's because, again according to Marca, Barcelona's director, Javier Faus, had actually come to an agreement with the Qatari airline at the conclusion of last season that would have been worth €60 million.

At the time, however, the club were reluctant to sign the deal as they looked to assess their options.

Looking back now, that decision seems a costly one as an extra €25 million in revenue is never a bad thing for a team looking to build on a campaign that ended in La Liga glory but Champions League disappointment.

What's more, had Barca managed to put pen to paper on a €60 million-per-year shirt sponsor deal, it would have seen them join the likes of Manchester United who currently enjoy a staggering £49 million-per-year deal with Chevrolet.

In all likelihood, such a deal will likely be signed after the upcoming campaign, with Marca noting that Amazon appear to be frontrunners to take up the sponsorship from Qatar Airways.


Nevertheless, the fact that the Catalan club could have had a monster deal in place in time for this summer's transfer activity has to go doubt as an oversight on their part.

The extra 25 million euros would have been most welcome as Barcelona look to balance the books a little following the signings of Samuel Umtiti and Lucas Digne for a combined £35 million.


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