Arsenal's pursuit of Alexandre Lacazette was made public by Lyon on Tuesday morning when an official club statement confirmed they had rejected a bid worth €35million.
It did not take long for pundits and fans alike to realise that the offer was always doomed to fail. West Ham United had already seen a bid in the region of €48m rejected earlier this summer with Lyon making it clear that nothing short of €50m would be accepted.
While Arsenal fans were rightly excited to see Arsene Wenger actually doing something in this summer's transfer market, they were not happy about his apparent lacklustre attempts to improve his attacking options.
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That, however, is about to change, at least according to one well-informed journalist. Bilel Ghazi is one of the senior names at French publication L'Equipe, making him reliable enough to justify a little blue tick next to his name on Twitter.
He used that Twitter account, which over 30,000 people follow, to explain that Arsenal's low-ball offer was just a 'classic' example of haggling and believes Wenger is far from finished.
New bid coming
Ghazi wrote, as translated by Twitter: "Info @lequipe: despite the refusal of the OL, Arsenal will persist for A. Lacazette. A new offer of about €40m should be formulated."
There is also firm knowledge in the Arsenal camp about West Ham's failed approach, meaning Wenger must be willing to go close to what their Premier League rivals offered or they wouldn't be wasting their time.
He continued: "First offer, it's classic. Arsenal know that West Ham proposed €48m. So they will, at least, approach it."
With Alvaro Morata reportedly staying at Real Madrid and Michy Batshuayi already a Chelsea player, Arsenal's pre-summer targets are falling by the wayside.
Some outlets even had the audacity to suggest they would bid for Gonzalo Higuain who recently became the third most expensive player ever by signing for Juventus for £75m.
Now, Lacazette appears to be the only reputable striker left on the market for anything like a reasonable price. With every passing day, that price is likely to increase.