Vince McMahon has had to endure some torrid times as Chairman of the WWE in recent years but this latest news will give him a huge smile.
There was the infamous plunge into the WWE network in 2014 when McMahon attempted to force the product down an initially unwilling wrestling universe.
We had the mass firing of superstars, wrestlers suing the company for alleged negligence, while WWE even had to at one point mute fan noise after an array of abusive fan chants at WrestleMania last year.
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But these issues are a dot compared to the success McMahon and WWE continue to have with their product.
WWE have this week reported record revenue increases of up to 32% to a record of $199m as WWE’s live event and network achieved their highest quarterly revenue in the wrestling company’s history. Not bad going.
Meanwhile, WWE Network reached a record of its own, with around 1.52 million average paid wrestling subscribers over the second quarter of the year. That is a 25% increase on the second quarter compared with this time last year. Another sign the product is becoming even more popular.
Digital engagement metrics rose for WWE as well, with video views reportedly up over 100% to almost 8 billion and social media engagements up 39% to 570 million.
WWE have also announced a multi-year content distribution deal in China and there will be a WWE live event in Shanghai this September to commemorate the move, while the first-ever Chinese talent will also come on board.
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