Manchester United fans are bursting with excitement after Paul Pogba's return was finally confirmed on Tuesday morning.
The France international has re-signed for a reported fee of £89 million - excluding bonuses and agent fees - with Juventus confirming the total sum as approximately £119 million.
But spare a thought for those at the Bernabeu this morning, especially Zinedine Zidane.
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Despite his best efforts, Real Madrid's manager was unable to sign a player he is a huge admirer of and must now look on in envy as Pogba begins his latest adventure elsewhere.
Ultimately, Los Blancos were outgunned by United's seemingly infinite financial reserves.
Things only got worse for Zidane on Monday night, though, when he was asked to comment on Pogba's imminent move in front of a crammed conference room (see below).
ZIDANE ON POGBA
The France legend said: "I have no view on [Paul] Pogba. He is a [Manchester] United player. That's all there is to it.
"I wish him well and that's it."
There's a distinct bitterness to Zidane's tone after missing out on a potential Galactico.
Madrid rarely miss the mark when it comes to such high-profile signings but, on this occasion, they came second best.
And perhaps that's a positive sign of what the future holds for the Premier League after years of missing out on top targets to Europe's footballing powerhouses.
Whereas Zidane was reserved on Pogba's move, though, former club president Ramon Calderon was far more outstoken on the matter.
"When I paid £80 million for Cristiano Ronaldo people thought it was crazy," he began, "and he'd already won the Ballon d'Or.
"As for Pogba, he's still very young and has to mature himself in many ways.
"This is supply and demand, there's a club willing to pay €120 million. Juventus won't waste this chance to take that amount of money.
"The Premier League has five times the money we have in La Liga. I can't understand this, because we have the best players in the world with the likes of Messi, Ronaldo, Bale, Benzema, Neymar, Suarez, Iniesta and the Spanish national team.
"We have the best of the footballing world, so I can't understand why the Premier League is worth five times more than us.
Seems Calderon is bitter too.