Eddie Hearn insists Kell Brook is fighting Gennady Golovkin "to do something outrageous"

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Football News

The boxing world is still in a relative state of shock regarding Kell Brook's pending encounter with the feared Gennady Golovkin in September.

The pair of world champions will meet at the O2 Arena on September 10 with Golovkin's WBC, IBF and IBO middleweight titles on the line.

Still, many fans have been curious as to why Brook - a well-established welterweight by trade - would jump up nearly two stone to face the devastating Kazakhstani, who has a record of 35 wins, 32 knock-outs and zero losses.


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Sheffield-born Brook has 25 KOs from 35 wins himself and is also undefeated, but concerns as to whether he can match GGGs power when making such a leap have lingered.

However, his promoter Eddie Hearn has assured the public that Brook wants to do something legendary and this is the only way he can truly grab the public's attention.

“The UK has 14 world champions now. It used to be, if you were a world champion, you were a star,” Hearn told Boxing News.

“But now, if you’re not a world champion you’re kind of irrelevant in the commercial world of boxing, which is OK because you can get there. But when you become a world champion, you haven’t cracked it – you’re just one of the club. You need to go to the next level to become a superstar.

“Most of our cards now have a world title fight on, it’s standard, but that pushes others on to do something extraordinary, and that’s brilliant. No one wants to just be one of the 14, and that’s one of the reasons why I think Kell took this fight, he wants to do something outrageous.”

Hearn is correct in many ways. Back in the 1990s, the heavyweight champion of the world was a literal celebrity. Winning a title isn't enough to get the nation talking anymore; the people want mega-fights and they want glory.

Brook has the chance to give the public just that if he beats GGG. Although he is widely regarded as the underdog in this fight, he will be the owner of a historic victory if he can come out on top.

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David Haye
Kell Brook

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