For many Arsenal fans, last season was the golden opportunity to end their Premier League title drought.
With so many of their usual rivals faltering, the Gunners failed to capitalise and fell victim to Claudio Ranieri's incredible Leicester team.
The Premier League giants have all strengthened in one form or another but despite having another frustrating summer in the transfer market, Arsene Wenger actually thinks it will be 'easier' to win the title this season.
The Arsenal boss is expecting the Premier League to be even more unpredictable for the upcoming campaign and believes as many as 'eight or nine' teams could be in contention at the top.
Last term's runners-up kick off against Liverpool on Sunday and Wenger is expecting teams to drop more points than usual throughout the year given the level of quality across the division.
“Never before (have eight or nine teams been contenders). But that can make it easier as well because it means that everyone can drop points," Wenger told reporters.
"There can not be just one team that just walks away and nobody can catch. The hope will be alive for everyone in the Premier League longer than ever. On that front, if you are consistent it could be easier.”
Each season that has passed since Arsenal's Invincibles won the league 12 years ago has put pressure on Wenger to end the wait.
But, the Frenchman's contract is set to expire at the end of the season and another disappointing campaign might be enough to convince the club's hierarchy to begin a new era at the Emirates.
And Wenger admits the demand for silverware has raised expectations on the team.
He added: “Of course, because we haven’t won the Premier League for a while and fans want to win the Premier League
“Fans are demanding more than ever. That is normal, it is part of our business and I try every day to be better than I was before and to commit 100% to what I do. That is all you can do. No matter how much is demanded of you, you can only give your best.”
The 66-year-old probably hasn't helped himself by claiming it could be easier this time around, particularly after adding just Granit Xhaka and Rob Holding to the squad during the break.
Their failed attempts to sign both Jamie Vardy and Alexandre Lacazette has left them short of options up front, while their injury problems at centre-back have also been well documented ahead of a tricky start against Jurgen Klopp's side this weekend.