WWE television ratings take dramatic drop following brand split

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Football News

WWE made the decision to split their brand across two flagship programmes last month in a move that has not gone down well with fans, according to reports.

The dust is starting to settle on the brand extension and the two sets of rosters are beginning to shape up.

WWE’s split has seen some big changes in the way the wrestling company operates, with the creation of a new Universal Championship for Monday Night Raw, the future creation of a Women's Title for SmackDown, and individual pay-per-views being created for each brand.


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The move has divided opinion amongst the WWE Universe and according to some latest figures, has resulted in a significant ratings drop.

As explained in an article on Forbes’ website, both Monday Night Raw and SmackDown viewership has fallen since the split.

Raw averaged 2.911 million viewers (a 12% decline) and SmackDown fell 8.4% to an average of 2.455 million viewers.

WWE’s change was meant to persuade more to watch not turn off. In a bid to cater to their audience it could be said all Vince McMahon and co have done is alienate them.

This drop off could also be to do with WWE losing casual viewers to other sports, with Olympics beginning last week as well.

But one thing’s for sure, not all wrestlers are behind the move, with Daniel Bryan recently revealing that a lot of stars are upset about the split because it’s going to hit them in the pocket.

What do you make of the split WWE fans? Let us know in the comments section below.

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