Even out of the glaring spotlight of the NBA, Kobe Bryant's every move is being met with curious scrutiny and strict attention.
The Black Mamba has been making a few plays since he stepped off the hardwood for the final time back in April. Mostly, Kobe has been doing award shows and media trips to the Far East as his name value refuses to diminish.
Of course, after only recently retiring - off the back of a 60-point game against the Utah Jazz, we might add - the five-time NBA champion isn't likely to be forgotten quickly.
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Nor will he fade into obscurity, it would seem. Bryant has been trying to build up his production company Kobe Inc., but he intends to have his fingers in plenty more proverbial pies.
The Los Angeles Lakers legend announced via the Wall Street Journal that he will be starting a $100 million venture capitalist fund, based in Los Angeles, with Jeff Stibel - a man who Bryant has invested with in 15 different companies since 2013.
Kobe somewhat explained his motivation for the move to the Journal.
"It's the inner belief that a person has that he will endure no matter what the obstacle may be," Kobe said. "It's that persistence, the entrepreneur doing what he or she truly believes in and truly loves to do."
This won't be a case of Kobe attaching his name to something and hoping it takes off, though. The Black Mamba is focusing on the business side of things and wants whatever they endorse to stand on its own merits.
"We don't want to be in the business of investing in companies so someone can use Kobe as an endorser," said Kobe's partner Stibel. "That's not interesting. The point is to add real value."
Kobe's new firm is imaginatively called 'Bryant Stibel' and it's clear that the NBA legend is as committed to succeeding off the court as he was on it.