If you weren't already entirely convinced that Conor McGregor is the most must-see fighter in the world today, the stats are here to prove it.
The loudmouth Irishman is fresh of a majority decision of Nate Diaz at UFC 202 where he exacted revenge on his welterweight rival after he was forced to submit to his foe at UFC 196.
A rubber-stamp fight between the two is sure to garner major attention - and money - if the first two bouts are anything to go by.
ESPN's Darren Rovell has reported that UFC 202 - headlined by McGregor and Diaz - was the third-best selling pay-per-view in the UFC's history.
While Rovell did not offer the exact amount of buys UFC 202 garnered, it's estimated the event did between 1.2 and 1.5 million buys given the most reliable industry estimates for UFC 200, UFC 194, UFC 193 and UFC 116.
The other two events on the lucrative podium, UFC 196 and 100, are both believed to have done 1.5-1.6 million buys, at the very least.
Regardless of the exact totals, McGregor’s last three headliners account for three of the UFC’s six biggest ever shows. His 13 second knockout of Jose Aldo at UFC 194 joins his two scraps with Diaz on the list.
Brock Lesnar has always been considered a PPV machine whether that be in WWE and UFC, but his numbers aren't close to The Notorious One.
The Beast Incarnate co-main evented UFC 200 in July and that milestone event - backed by a stacked card - fell short of McGregor’s last two buy rates. Ronda Rousey is another bona fide megastar in UFC, but Rowdy has only topped 1 million pay-per-views once, at UFC 193.
Earlier this week, Oracle's Colin Oliver published a study on Mystic Mac's mentions across Twitter, digital news and MMA blogs/forums over the past year. The Irishman totalled 6.4 million mentions as a result of his polarising antics, up 4.4 million from the year prior.
In the same period, Lesnar — who also has a massive following from the passionate WWE Universe — had a little more than half of McGregor’s mentions at 3.4 million. Rousey was next on the list way behind McGregor, but with half a million more than Lesnar.
Given those two facts, it's clear that the Notorious One is the biggest star in the UFC currently and a box office juggernaut.
He's one of the most interesting characters in the whole of sport, and whether you want to see him knocked out to shut him up or you love his brash and cocky style, people pay to watch him.
Rousey's long-awaited come back late this year or early next year will give him a run for his money, but, for now, there is no disputing the king of the UFC.