Stephen Curry and LeBron James are the two most popular athletes in the NBA right now and have been doing battle for the best part of two years.
Both on and off the court, the duo dominate. Curry and the Golden State Warriors won in 2015 but the Cleveland Cavaliers got their revenge last season. Steph has won the MVP race in the past two seasons but LeBron was finals MVP in 2016.
Off the court, James' jerseys have been a consistent seller since he first entered the league straight out of high school in 2003. However, Curry's popularity has exploded over the past 24 months as his three-point shooting has taken the Warriors to the summit of the league.
In the majority of recorded jersey sales recently, Curry has topped James, but in a reading by Fanatics, the three-time title winner finds himself with the most popular jersey in the league once again.
The sports apparel website took sales from June 23 to August 31 and saw that James came out on top; it's no surprise given his performance in the finals as the Cavaliers came back from 3-1 down against the Warriors.
Curry slipped to second while Kevin Durant Golden State jerseys are in third following his move from the Oklahoma City Thunder. Kyrie Irving is in fourth while new New York Knicks man Derrick Rose is fifth.
Chicago Bulls Dwyane Wade jerseys are sixth while the now-retired duo of Kobe Bryant and Tim Duncan are seventh and eighth. Russell Westbrook is ninth while Ben Simmons caps off the top ten despite not playing for the Sixers yet.