Conor McGregor is at an interesting crossroads in his UFC career right now, with plenty of options on the table.
After his fight against Nate Diaz back at UFC 202 last month, The Notorious One admitted that the world is now his oyster once again, with offers from several sports and industries outside of the UFC at his disposal right now.
If the Irishman does stick around in the UFC, however, he has two real options on the table - presented to him by Dana White. One of them is to fight Jose Aldo again. McGregor should avoid that massively.
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This isn't about McGregor running away from the Brazilian, it is simply the right thing for The Notorious to do, he has to reject that fight.
McGregor has already proven that he can beat Aldo - taking just twelve seconds to put the former featherweight champion on the floor with one crisp punch.
There is no good business to be had in McGregor taking Aldo on one more time.
It would be better for him to give up the featherweight title and take the fight against Eddie Alvarez for the lightweight title. After the double header against Nate Diaz, we need to see the Irishman take on a new opponent.
And Alvarez is the perfect option. He isn't really that much of a threat to McGregor - not as much as Diaz was at least - and it would be a title fight.
For McGregor to win a title in his second weight class would give him huge bragging rights in the promotion. It only adds to the legend. And that's what Conor McGregor needs to be about, taking those chances and making that history.