Paul Heyman is one of the best talkers the wrestling industry has ever seen, so it makes the world of sense that the guys at 2K Games would make use of his supreme talents.
Of course, Heyman is the acting advocate for the cover star for the forthcoming release of WWE 2K17, Brock Lesnar.
In keeping with that theme, the creator and evil brain behind ECW has also been helping promote the upcoming game.
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Heyman is certainly one of the most famous personalities in wrestling history and his influence on the careers of CM Punk and Lesnar, in particular, helped them reach a level of superstardom they would otherwise have possibly struggled to attain.
And therein lies the incentive with the latest trailer from 2K as they showcase the new and improved 'My Career' mode which has to be said looks pretty damn impressive.
Heyman's captivating delivery walks you through all the new features in the video below and there is plenty to sink your teeth into.
Having the ability to deliver a promo and get feedback from the crowd is revolutionary in the wrestling gaming industry and something that is so important in the actual real-life product.
To many fans, the chance to try and be a 'Paul Heyman guy' and seeing his presence in the game is an incentive in itself.
2K did a masterful job in bringing out the alluring best of Heyman in this video and on the strength of that, showing how realistic the game really will be.
WWE 2K17 is a must-get and it will be available for PlayStation 4, Xbox One, PlayStation 3, Xbox 360, Microsoft Windows on October 11.