f there is one thing we can say about the UFC right now, it's that they are extremely good at keeping everyone guessing.
Earlier this week, UFC colour commentator Joe Rogan appeared to drop the bombshell that UFC featherweight champion Conor McGregor would challenge UFC lightweight champion, Eddie Alvarez, at UFC 205 in a bid to become a two-weight champion, just like the Irishman always promised.
However, just one day later, UFC president, Dana White, poured cold water on those claims and insisted that Khabib Nurmagomedov would be the man to get the lightweight title shot at UFC's maiden show in New York.
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Overturning a long-standing MMA ban and being able to run a show at the fabled Madison Square Garden is a huge deal for the UFC.
The company knows they need to wheel out some top stars to open up their brand to the massive market of the Big Apple and denying McGregor's attendance - who is, without a doubt, the biggest box office attraction they have - might not be smart business.
McGregor taunted Alvarez yesterday when he posted a tweet seemingly directed at the 32-year-old saying: "Beg me."
Clearly, the Notorious One holds a lot of power in the UFC and if he is on the card, the fighters and the company make more money - it's that simple. McGregor knows that as well as White does.
Still, Nurmagomedov, who is 23-0 in his career, thinks if the UFC just give McGregor any fight he wants it makes a mockery of working your way up the divisions, just like he has.
"Conor McGregor fights in the UFC in a lighter division and the UFC wants to give him title shot?" Nurmagomedov queried. "I think this is No. 1 bullshit. They cannot give him a title shot because he's never fought with the top guys, like top five, top 10 in the lightweight division, and they want to give him title shot?"
He's got a point. But, if the UFC want to get as many eyes on their show as possible, then McGregor needs to be featured.