Serena Williams, Billie Jean King and Alex Morgan were among the sportswomen to star during the 56th edition of the Super Bowl.The Los Angeles Rams overturned a 20-16 deficit to defeat the Cincinnati Bengals 23-20, triumphing at the SoFi Stadium in front of a home crowd of 70,000.Away from the action on the pitch, a number of sportswomen stole the limelight during the famed event.This included King, who conducted the coin toss before the match began. She did so alongside the honorary coin toss captains, selected from a number of local community sport initiatives.King was chosen for the coin toss to celebrate the 50th anniversary of Title IX, which provides equal funding for men and women at high schools, colleges and universities."It is an honour to stand with these outstanding student athletes and celebrate the 50th anniversary of Title IX on one of the world’s biggest stages,” King said in a statement.“It’s hard to understand inclusion until you have been excluded, and I am proud to be part of this year’s Super Bowl coin toss and the NFL’s commitment to bring us together and make us stronger.”

Before conducting the coin toss, King narrated a special tribute to the 50th anniversary of Title IX and highlighted the impact the legislation has made on the landscape of education and sport.

“Billie Jean King is a trailblazer who set in motion transcendent changes that led to the betterment of sports and society,” NFL Commissioner Roger Goodell said.

“Her inspiring drive for gender equality and equal access to opportunity has benefited generations, and her legacy continues through the football players that will surround her on Sunday, proving that football is truly for everyone.”

King, a 12-times Grand Slam winner, is not only one of the best tennis players to grace the court, but has long been a pioneer for equality and social justice.

Morgan and Williams were among the other names to star during the Super Bowl. Both sportswomen took part in Michelob Ultra’s commercial.

Morgan, a two-time World Cup winner with the United States, was shown at a bowling alley with Peyton Manning, Jimmy Butler and Nneka Ogwumike. Brooks Koepka and Steve Buscemi were also present as a customer and a member of staff.

Williams, a 23-time Grand Slam champion, was then shown walking into the bowling alley to steal the show.

Michelob Ultra, the official beer sponsor of the WNBA, recently made a $100 million (£74 million) commitment to gender equality.

The company announced in August that it would enforce a gender balance of athletes in its advertisements over the next five years.