Chelsea's announcement video when they signed Antonio Rudiger was awful

Antonio Rudiger has established himself as one of the best centre-backs in the world at Chelsea.

The German knows it, too, making Chelsea sweat over his future at the club with his contract demands.

The defender has been a serial winner during his time in west London and the £29 million Chelsea paid Roma to sign him in 2017 now looks like a bargain.

Terry: We’re lucky to have Rudiger

He has John Terry’s seal of approval as well.

Chelsea legend Terry recently said the Blues are “lucky” to have him.

“What a player, the passion he shows for our club is what I love to see,” Terry wrote on social media.

“Great defender and an absolute animal. Lucky to have [him] at our club.”

Rudiger’s announcement video

Yet it’s a shame the defender’s Chelsea career had to begin with worst announcement video of all-time.

At a time when football clubs were getting creative with the way they announced new signings, Chelsea went ahead and dropped an absolute disaster.

The video featured a young Chelsea fan asking to get Rudiger’s name on the back of his shirt. Rudiger himself just so happens to be waiting out the back, and the centre-back gives his approval.

The concept is awful and the acting little better. Sorry Antonio, but stick to football.

Unsurprisingly, the video didn’t go down well on Twitter at all.

Chelsea were planned for the video, which has carved out a place for itself among Twitter’s most embarrassment moments.

Remember, this was at a time when clubs were competing with each other to produce the best announcement videos.

The previous year, Manchester United and Adidas changed the game when they recruited the services of Stormzy to help unveil Paul Pogba’s return to Old Trafford.

Roma owned 2017 announcement videos

The summer of 2017 belonged to AS Roma, though. The Italian side dropped several original announcement videos, including this FIFA-inspired creation to introduce Lorenzo Pellegrini.

Quite what Chelsea were up to with their F-grade Rudiger effort is still a mystery.

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