The Super Bowl champions Los Angeles Rams have gone all out when it comes to hyping up their fans ahead of the NFL Draft.
With the draft coming up over the next few days, and in a city as glamorous as Las Vegas, this certainly isn’t going to be like any other draft that has gone before.
When you see footage coming through of the stage being set up in front of the famous Bellagio fountains, it’s enough to get anyone excited for the event.
Drone footage of NFL Draft stage
However, when it comes to getting excited and turning the draft into an event, there is arguably no team that is doing a better job than the reigning Super Bowl champion Los Angeles Rams.
Making it as big as possible
When you’re the kings of the league, you do get some level of leeway when it comes to showing off what you have got and what you can do. However, there’s showing off and then there’s what the Rams are doing.
The Rams took the first step to making the event as spectacular as possible last week, unveiling their ‘draft house’, a $9,500 a night mansion in the Hollywood Hills.
Turning it into a blockbuster event
And in keeping with the Hollywood theme, which for a team whose stadium is only 10 miles from the Hollywood Walk of Fame sort of makes sense, they have tried to turn the draft into something of a blockbuster event.
Featuring a number of Rams members, including owner Stan Kroenke and players Aaron Donald and Matt Stafford, and film stars like Dennis Quaid and Tyrese Gibson, they got fans ready for the draft by picturing the whole thing as an action film, which was titled ‘On The Clock’.
Somewhere between Fast and Furious and Oceans Eleven, it certainly does give a unique twist on an event that is essentially a glamourised version of picking teams on the playground.
The Rams won’t be involved in the biggest night of the draft, the first round, having traded away their first-round pick to bring quarterback Stafford in last summer.
So they will have to wait until the second night to really get involved, but it’s fair to say that they have really stamped their authority over the draft before it’s even started.