WWE set to make stadium shows ‘the norm’ for Premium Live Shows in 2023

  • Ash Rose

WWE’s Premium Live Shows are set to get even bigger in 2023, with a new report suggesting the company is set to hold more stadium events. 

Until 2020 WrestleMania was the only event WWE regularly hosted in stadium setting, however since Minute Maid Park hosted the Royal Rumble that year, we’ve seen WWE up the ante for the most established shows. 

The Royal Rumble was followed by SummerSlam last year, which took place inside Las Vegas’ Allegiant Stadium and by the end of 2022 we would have seen eight different stadium events – including September’s huge UK show at the Principality Stadium in Cardiff, Wales.

This, according to Andrew Zarin on his social media account, is a sign of things to come and in 2023, we could see stadiums become the norm when it comes to WWE’s Premium Live Events. 

A source over at WWE mentioned that WWE intends to run more stadium shows moving forward in 2023. Just for reference 2022 has 8 stadium events. The goal is to make this the new norm. This is a Nick Khan approach when it comes to Premium Live Events.

The scalability of large stadiums is very beneficial when it comes to having live attendance over 15k. The event doesn’t have to be a sell-out of 50k+ but now you have room to do 20-35k shows more often leading to much higher revenue & higher level of excitement for the event.

This year we have already seen Royal Rumble take place from The Dome at America’s Center in St Louis and WrestleMania’s two nights Dallas’ AT&T Stadium.

In addition, June’s Money In The Bank will be in a stadium for the first time – Nevada’s Allegiant Stadium – and SummerSlam will once again have that big show feel and it’s hosted by Nashville’s Nissan Stadium. 

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