West Brom target John Swift is like a Championship level James Maddison, according to Midlands journalist Josh Holland.

The attacking midfielder has been one of the standout players in the second-tier in recent seasons and is set to leave Reading this summer when his contract expires.

What's the latest news involving Swift?

It's been quite some season for Swift, who's bounced back from an injury-hit 2020-2021 campaign to produce some spectacular numbers for the Royals.

Swift hasn't been involved since April due to an injury keeping him sidelined, but he still managed an impressive 11 goals and 13 assists in 38 second-tier appearances to help Reading beat off relegation prior to his lay-off.

But Swift is expected to leave the Royals once he becomes a free agent, and West Brom are one of many teams in the queue for his signature.

According to the Express & Star, the Baggies have sent scouts to watch Swift more than once this season, although the report states that it's not yet clear whether Steve Bruce's side will make a move for him when the summer transfer window opens.

Regardless, Holland has been left thrilled whenever he's had the opportunity to watch Swift, who's been involved in the joint-seventh most goals in the Championship this season.  

What did Holland say about Swift?

He told GIVEMESPORT: "It's quite impressive. Whenever I've seen him play this season, he reminds me of a Championship level James Maddison in terms of he comes deep, and it always goes through Maddison, which is the same as Swift at Reading."

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Is anyone else being linked with Swift?

With Swift available for nothing this summer, it comes as little surprise that West Brom are not alone in their attempts to sign him.

Premier League trio, Leeds, Newcastle, and Brentford are all keen on his signature, which could make things difficult for West Brom, who are facing another campaign in the Championship.

But while Swift will surely have aspirations to play in the top-flight, it might not be as straightforward as it seems.

Leeds have plenty of attacking options, Newcastle have played three in midfield for the majority of this season, while Brentford currently have Christian Eriksen on their books, although his deal in west London runs out in June.

Therefore, that could leave the Baggies in pole position, although it'll be down to whether Swift would be content with another season at this level.