It’s a whirlwind time right now for the British teenager as she bids to balance competing in her first full season on the WTA Tour with a long line of endorsements and other opportunities.
But while Raducanu has struggled to find the right coaching crew, it appears she already has the best team of agents there is to offer.
The 19-year-old has already signed lucrative deals with some of the world’s most recognisable brands and with her stock continuing to rise, it seems inevitable that more brands will be queuing up to work with the British number one.
Here’s everything you need to know about the two men behind Raducanu’s new super-status.
When Raducanu was spotted strolling through London after her US Open triumph, the man who was pictured accompanying her was agent Chris Helliar.
The 30-year-old is a former tennis professional in his own right, though he never hit the illustrious heights of his new client. According to the ITF tennis website, Helliar reached a career-high ranking of 1308th in singles and 1407th in doubles. He finished his singles career in 2015, with a record of 31 wins and 19 defeats.
Following his tennis career, he moved into marketing and advertising. As stated on Helliar’s LinkedIn page, he spent four years at the Creative Artists Agency –– a company who work with the likes of Cristiano Ronaldo, Harry Kane and Jose Mourinho.
Since March 2021, he has been at the International Management Group (IMG). A global leader in entertainment, sports and fashion, IMG looks after many of tennis’ other global stars, including Naomi Osaka and Serena Williams.
Helliar can often be spotted in Raducanu’s box cheering on his client. He was pictured at the US Open final and has recently been snapped supporting the Brit in Madrid, where she made the last 16 of the main draw.
It is also understood that Helliar is a fan of Tottenham Hotspur and has inspired Raducanu to become a fan as well. The Brit was pictured training in a Spurs shirt with her name on the back last month.
Emma Raducanu repping a Spurs shirt 🤍 pic.twitter.com/qKl7r0GmKQ— ESPN UK (@ESPNUK) April 18, 2022
The other man in charge of managing Raducanu is super-agent Max Eisenbud, who is head of clients at IMG tennis.
Eisenbud was famously the former agent of five-time Grand Slam champion Maria Sharapova, though it appears their relationship turned sour in the end.
Indeed, Sharapova, who tested positive for the banned substance meldonium in 2016, has admitted in interviews that she blames Eisenbud for her failed doping test.
Speaking to Tennis World USA, she said: “When there are more people on a team, each has its own task. I worked with the doctor and I told my manager [Eisenbud] to check all the banned drugs. It was the end of 2015 and he had personal problems.
“He didn’t and we know how it turned out. It was a serious mistake. The ITF accused me of hiding from taking meldonium, but in reality I never did that. It was very painful and I felt vulnerable.”
However, despite their rocky relationship, Eisenbud did play a part in Sharapova topping Forbes’ list of highest-paid athletes for 10 years in a row between 2006 and 2016. According to the Evening Standard, the super-agent helped the Russian make £234 million in partnerships over the course of her 17-year career.
How many endorsement deals does Raducanu have?
Despite being an active player on the WTA Tour for less than a year, Eisenbud and Helliar have already helped Raducanu sign a number of notable endorsement deals.
The Brit is sponsored by Nike for clothing and shoes and by Wilson for racquets.
After her US Open win, the teenager quickly signed with Tiffany and Dior, as well as water brand Evian, British Airways and Vodafone.
Her latest high-profile partnership came in March 2022, when the Brit became a brand ambassador for automobile manufacturer Porsche.