Katie Taylor vs Amanda Serrano sets new DAZN viewing record

Katie Taylor trades punches with Amanda Serrano

On Saturday, April 30th, history was made as Katie Taylor and Amanda Serrano walked out to face each other at Madison Square Garden in the world’s biggest women’s boxing match to date.

It was the first time two female fighters had ever headlined the famous New York venue, and the event was a sell-out. A 19,187 strong crowd filled the arena to watch Taylor defend her undisputed lightweight titles after a thrilling ten rounds with her Puerto Rican opponent.

The fight was broadcast live on DAZN and set a new viewing record for the platform as more than 1.5 million people tuned in around the world.

The viewing numbers make Taylor vs Serrano the platform’s most-watched female headlined boxing match in history.

Fans across 170+ markets worldwide watched the historic title clash. The DAZN app was reportedly the highest grossing sports app on both Apple and Google over the weekend of the fight.

The US and the UK led the viewing numbers, while Spain, Canada, Ireland, Germany, Australia, Italy, Japan, and Brazil made up the rest of the top ten.

Katie Taylor beat Amanda Serrano in ‘the biggest women’s fight of all time’

Even Taylor’s promoter and Matchroom CEO Eddie Hearn admitted the magnitude of the fight exceeded his expectations and he reflected on how much women’s boxing has grown since he first started working with The Bray Bomber.

“If you’d have told me at that moment that we would be here with this fight, I’d say that was a tall task,” Hearn said in an interview prior to the fight. “Even when we [the tickets] went on sale — you hope it will do well but I wasn’t actually expecting it to do as well as it did. 

“But it’s a great moment for the sport and we keep saying it’s the biggest female fight of all time, it’s one of the biggest fights of all time.”

Indeed, the Madison Square Garden event has helped catapult women’s boxing into the spotlight. Despite losing on the night, Serrano still believed both she and Taylor won on an equality standpoint after their match reached multiple corners of the globe and pulled in a record crowd and record viewing numbers.

“We won. We won for equality. We won for fair pay. We won for boxing. We won for women. We won for young girls. So I raise my hand as a champion, no matter what the outcome of one fight was.”

Jake Paul, Serrano’s promoter and Most Valuable Promotions co-founder shared a sentiment with his business partner Nakisa Bidarian. While their client may not have won the title, the whole team is in agreement over how much it has influenced the landscape of women’s boxing.

Katie Taylor of Ireland reacts with Amanda Serrano of Puerto Rico after the final bell during their World Lightweight Title fight at Madison Square Garden on April 30, 2022 in New York. (Photo by Sarah Stier/Getty Images)

“Saturday night will go down in history as one of the most influential fights in boxing,” the pair said.

“Whether you were there live, or watching on DAZN, it is a night you will fondly remember. Amanda and Katie left everything they had in the ring, proving until the very end that they are two of the greatest athletes in the sport. It’s been an honour to support Amanda on her journey over the last year and we couldn’t be more proud to represent a fighter of her talent and character.

“This fight represented more than earning a title or a belt. It uplifted all female athletes [for] now and for generations to come.” 

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