White’s leadership of the mixed martial arts organisation has turned UFC into one of the world’s most renowned brands in sport.
Since his appointment as president of UFC, when he convinced his childhood friend Lorenzo Fertitta to buy the company, he commandeered it into a multi-billion dollar enterprise.
And as the value of the company grew, so did White’s net worth, which is now reported to be a massive £400 million as of 2022, according to the Daily Star.
That puts him on par with the global superstar that is Cristiano Ronaldo, who is reported to earn up to £500,000 per week just from his contract with Manchester United.
One more thing in common these two have is “Manchester”, although White’s birthplace is not the English city where Ronaldo rose to stardom, but a town in Connecticut, USA.
Ronaldo’s salary is only a part of his income, with numerous major sponsorship deals like his lifetime deal with Nike and the brand ambassador role for Herbalife.
The 37-year-old also has deals with streaming service DAZN, fashion brand Armani and luxury watchmaker TAG Heuer, and with his stardom reaching beyond football, he could still overtake White in earnings.
All these deals are said to chip the Portuguese icon an estimated £34 million per year, with more revenue coming from the tourism sector through his partnership with Pestana Hotel Group.
On the White side, his salary as UFC president is said to be around £14.7 million, with more income coming from his UFC Fight Pass exclusive Dana White Tuesday Night Contender Series, which has been running since 2017.
The 52-year-old has also been investing his wealth into real estate, buying up several luxury mansions in Las Vegas, Nevada.
With the popularity and buzz around the UFC looking unlikely to die down anytime soon, White will not have any problem increasing his net worth with each passing bout in the Octagon.