Mercedes have made a cosmetic update to their W13 for the next three Grands Prix that take place at Baku, Montreal and Silverstone.
The iconic Mercedes star will change from the trademark black on the Silver Arrows, to the ‘Pride Star’ which dons the colours of the rainbow to show their support for the LGBTQ+ community during Pride Month.
Lewis Hamilton, who is known for his human rights work and support for the LGBTQ+ community away from the racetrack, was delighted with the changes to the car.
He shared a reel from Mercedes’ official Instagram account, showing the Pride Star being installed, with the seven-time World Champion saying: “Let’s use it for the rest of the year.”
Toto Wolff’s team are once again showing why they are different class off the track as well as on it. Their support for the LGBTQ+ community doesn’t stop there.
The nose of the W13 will have the Pride Star proudly displayed, with both Hamilton and George Russell having it on their helmets all month to help further their support for the LGBTQ+ community.
It’s not the first time Hamilton has made such a gesture, last year at the races in Qatar, Saudi Arabia and Abu Dhabu, his helmet was the Pride flag, with the words ‘we stand together’ proudly incorporated into the design.
Mercedes are using the Pride Star to line up with their ‘Accelerate 25’ programme which they run to try and make a more diverse and inclusive team.
On top of all this, the team will host a networking BBQ for all Mercedes team members to attend to highlight the importance of becoming allies and to support their LGBTQ+ colleagues.
The team will start sharing a ‘What Pride means to me’ series which will be stories form members internally across the month, while providing access to a range of related DE&I learning opportunities.
Already, the team have used the Pride Star as their image on their social channels and will for the entire Pride month, using their huge platform to raise awareness.
They announced all of this in a statement, finishing it off with a classy message: “Everyone is different. But we are all equal. We stand for openness, trust and fairness. And we believe everyone deserves to be respected and appreciated for who they are. “
It’s truly wonderful to see one of the giants in the sporting world actually taking action to help and support groups that are discriminated against rather than just making a soulless, empty PR gesture. Their work goes way beyond just putting the Pride Star on the car, they try to make actual change where they can.
Top work Mercedes, different class!