West Ham target Armando Broja is "pretty high" on David Moyes' list of strikers he wants to sign, according to journalist Pete O'Rourke.

The Hammers boss has been desperate for more options up front for some time and the Chelsea star could improve their squad depth.

What's the latest news involving Broja?

Following his impressive spell on loan at Southampton last season, West Ham are interested in trying to convince the 20-year-old to make the move across London.

GiveMeSport The Verdict

According to Sky Sports, the Hammers are set to bid in the region of £30m for Broja, who's been identified as the club's 'top striker target'.

Broja, 6 ft 3, scored nine goals in 39 appearances for Saints last season, one of which came against West Ham in the FA Cup, in what was his first real taste of English football.

Southampton were hoping to convince him to return to the club for another year, but the Hammers' seventh place finish means they can offer him European football, albeit the third-tier Europa Conference League.

What did O'Rourke say about Broja?

He told GIVEMESPORT: "He does seem pretty high on West Ham's list right now, Armando Broja.

"He obviously had a very good season on loan at Southampton and I think David Moyes would prefer to sign players with Premier League experience, if possible he does like players who are happy to adapt to the Premier League and can hit the ground running and Broja is someone with huge potential as he showed during his loan at Southampton."

Darwin Nunez to Liverpool! Done Deal! Hear more on The Football Terrace...

Would Broja be West Ham's first choice striker?

If West Ham pay around £30m for Broja, the Albania international will enter their top five most expensive signings, but that doesn't mean he'll necessarily go straight into Moyes' best XI.

We've seen in recent seasons, Said Benrahma in particular, that price tags aren't the deciding factor when it comes to being picked.

Following Benrahma's arrival at the beginning of the 2020-2021 season, he found himself on the bench for the first five games and had to show his worth before earning a starting place.

And with Michail Antonio, who was one of West Ham's most productive attacking players last term with 24 goal contributions, still firmly in Moyes' plans, Broja might have to prove himself before moving ahead of him in the pecking order.

But the Conference League should give him the perfect chance to gain some early-season form and show Moyes what he's capable of.