David Beckham’s esports organisation, Guild Esports, will launch an all-female Rocket League team as part of a new collaboration with Sky Broadband.

Guild and Sky have signed a three-year exclusive partnership, with both organisations committed to supporting and developing the gaming community.

The partnership will initially focus on three core areas – women in gaming, driving esports performance, and engaging in audiences.

Sky will also gain the naming rights to the group’s headquarters in Shoreditch – the Sky Guild Gaming Centre – and become the official wi-fi, broadband and network supplier.

The Sky logo is set to feature prominently on Guild’s team shirts and buildings.

Women in gaming

Building on the success of Guild’s all female Valorant team, Guild X, the new partnership will see the launch of a new all-female Rocket League team.

With Sky becoming the main sponsor for Guild’s shirt, the jersey will be first worn by Guild X as they play in Riot’s Game Changer tournament this week.

Sky and Guild claim they are committed to creating an inclusive environment through thought leadership, education and promotion.

They will also aim to establish suitable professional opportunities for women in esports.

David Beckham’s involvement in esports

Beckham, a Manchester United and England legend, acquired a “significant minority stake” of Guild in June 2020.

He is a co-owner of the organisation, which has competitive teams in Apex Legends, FIFA, Fortnite, Rocket League, and Valorant.

“It’s great that Guild Esports has a fantastic new partner in Sky and I’m pleased to welcome them to the Guild family,” Beckham said.

Guild’s chief executive Kal Hourd told Proactive Investors about Beckham’s involvement in the deal.

LONDON, ENGLAND - JUNE 12: David Beckham is interviewed during Soccer Aid for Unicef 2022 at London Stadium on June 12, 2022 in London, England. (Photo by Alex Pantling/Getty Images)

“We’re very proud of our partnership with David,” he said. “He’s been so incredibly valuable to our company, and he’s really excited about this deal.

“We started conversations with Sky at the beginning of the year, that’s how long these deals take to put together, and David was involved from day one.

“Just before we moved into our HQ, we invited Sky down to see it and David came. He drove himself, got out of his vehicle and came in to meet the team from Sky because he was really excited about this deal, so he has been involved from the very beginning.

“He's always checking in asking how things are going and asking if there's anything he can do. He's very proud."