Conor McGregor parodies Steve Jobs in new Proper Twelve commercial

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By Tom Ward

Published Feb 8, 2023

Conor McGregor channeled his inner Steve Jobs as part of a new ad campaign for Proper No. Twelve Irish whiskey.

Conor McGregor channeled his inner Steve Jobs by copying the Apple founder's presentation skills in a brand new advert for his Proper No. Twelve Irish Whiskey.

The 'Notorious' posted a video on Twitter of him replicating Apple's keynotes which were made popular by the late American entrepreneur.

McGregor is filmed standing on a stage in front of a crowd as part of an ad campaign to celebrate the launch of a new whiskey product.

The UFC legend, dressed in a black turtleneck and matching trousers, smiles at the camera as he makes a presentation to the audience.

In the clip, he starts off by saying: "Ladies and gentlemen, every once in a while a revolutionary product comes along that changes everything.

"In 2018 we introduced Proper No. Twelve Irish Whiskey, a rich and smooth blend of triple distilled malt and grain aged for four years in bourbon barrels."

Before adding: "Well now we have a new revolutionary product. This is Proper No. Twelve Irish Apple, a blend of award-winning Proper No. Twelve Irish Whiskey with notes of crisp and juicy Irish apple."

Cue the sound of the fake crowd clapping in the background. Genius.

Apple is famous for its presentations

McGregor continues: "Ladies and gentlemen, there is no other apple liqueur that tastes like this.

"It's a bit of Irish apple magic that can only come from a story distillery.

"And with several convenient bottle sizes, Proper No. Twelve Irish Apple is now available for weddings, funerals, fight nights and a round of shots for the entire pool.

"Best of all, ladies and gentlemen, it's on the shelves right now - just in time for St Patrick's Day.

"How do you like them apples?"