John Cena dropped 'Doctor of Thuganomics' gimmick to obtain success

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Despite being in the WWE for so long, John Cena has only really had three gimmicks.

He burst onto the scene as the newbie who had 'Ruthless Aggression', which then developed into 'The Doctor of Thuganomics', which finally got him to where he is today, as just simply the face that runs the place.

Despite plenty of WWE officials and former superstars stating that evolving your character is vital to being over in the company, and saying you need to adapt your gimmick throughout your career, Cena has proven that change isn't always for the best.


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Of course, every single WWE fan has been calling for him to take a heel turn, but in line with his charity work and his overall image with the company, that was never going to happen.

The closest WWE fans got to see Cena as a heel was when he had the attitude and bad-boy image during his 'Doctor of Thuganomics' stage.

Whilst trying to make his mark on the company, following the departures of big-name stars, Cena portrayed a rapper that would cut promos on his opponents by rapping about them.

It was a gimmick that got him truly over with the WWE Universe, but sadly for them, it had to come to an end.

In a recent interview with ESPN, Cena was asked about his Doctor of Thuganomics gimmick and they asked why he ended up dropping it.

Cena admitted that the change of era in WWE and the fact he was getting older made him want to change his gimmick and take it down a completely different route.

He said: "To me, there was definitely some method behind it.

"Hip-hop certainly is in sync with the youth and every day that passes I grow less youthful, as much as I have tried to hold onto it. I knew that the platform really wouldn't be indicative of success.

"I knew [the PG format] would just drastically change the style and almost cripple the character so I was the one proactively who said 'no' and said 'I would like to take everything another way.'"

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