Ever since Conor McGregor made his UFC debut against Marcus Brimage on April 6 2013, he has literally taken the sport of mixed martial arts - and with it the whole world - by storm.
His meteoric rise over the last few years has been quite simply phenomenal, an ascension epitomized by his sensational 13 second knock-out of the then 10-year strong reigning featherweight champion Jose Aldo.
Beating Aldo in such a spectacular fashion was a feat that would take McGregor to the pinnacle of the UFC - where he has remained ever since - despite being defeated by Nate Diaz in the first instalment of the epic saga between the two fighters.
The McGregor/Diaz battle is currently standing at one win a piece, with the prospect of a deciding bout to take place sometime in the not too distant future.
Next up for McGregor, however, is UFC 205 at Madison Square Garden in New York City, where he will face Eddie Alvarez for the UFC lightweight championship belt.
This is where things start to get a little bit uneasy with regard to the feelings of some of the other figures within the promotion.
Before the announcement was made that McGregor would face Alvarez for the lightweight crown at 205, UFC president Dana White had promised current interim featherweight champion Jose Aldo that he would definitely be granted the rematch with McGregor for his next bout. If not, McGregor would be forced to relinquish his belt, to be returned to Aldo by default.
Unsurprisingly, McGregor came out in the media with a fierce opposition to this notion, stating that it would be unrealistic that the company could "take my belt and give it to the guy I K.O'd in 13 seconds."
White has been speaking out again on the future of McGregor, this time stating that should the Notorious beat Alvarez at UFC 205 to win the lightweight belt, then he will have to relinquish one of the belts.
Again, somewhat predictably, McGregor is having absolutely none of it. Here is what he had to say on White's latest statement:
"They're going to need a f***ing army to try and take one of them [belts] off me, and that's out straight.
"One's going to be there [on my left], one's going to be there [on my right], and I'm going to be picking and choosing who I want to destroy next. And that's it."
White is said to be sticking to his guns this time, and McGregor will give up one of the belts should he win the second, but time will tell, and with McGregor's current - and ever growing - stature within the sporting world, it is unclear exactly who it is that will be calling the shots on his future.