Luis Suarez may have been awarded the European Golden Shoe yesterday but his chances of winning the Ballon d'Or look slim at best.
Real Madrid's Cristiano Ronaldo remains the favourite to earn the accolade awarded to the player judged to be the best player in the world for the previous year.
Antoine Griezmann and Lionel Messi are the Portuguese's closest contenders, with Suarez ranked in fourth position by most bookies.
Nevertheless, the Barcelona striker has dismissed his own claims to the title and hit out at the award ceremony.
The Ballon d'Or has been dominated by Ronaldo and Messi over the last ten years, with Kaka the last different winner in 2007.
And with Ronaldo looking the most likely recipient after winning the Champions League and Euro 2016 last season, Suarez has questioned how it is awarded.
"The Ballon d'Or is more to do with marketing and press than for achievements on the pitch," Suarez said, as per ESPN.
"I've earned all the awards I've been given. The Golden Shoe is for scoring the most goals and there's no option for people to take that away from me.
"I don't have a chance [with] the Ballon d'Or because it works around marketing and I don't have that. My ambition is to win another Champions League, that would be great."
It might sound like sour grapes but his point may also have an element of truth behind it. After all, Ronaldo and Messi are now two of the most recognisable faces on the planet and not just because of what they do on the pitch.
If that does prove to be the case, Suarez can only have himself to blame for a lack of marketability in comparison to Messi and Ronaldo.
His past misdemeanours - which include being banned for racist abuse and biting opponents - have cast a shadow over the 29-year-old's career and therefore his general popularity will never reach the level the aforementioned duo enjoy.
The former Liverpool star also offered his support to Messi's claim for the Ballon d'Or and insisted he didn't mind not winning it himself.
He added: "To win it is impossible because I have the privilege of playing with the best in the world and an excellent person. He's the best in history."