Shaquille O'Neal buys Krispy Kreme store in downtown Atlanta

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Shaquille O'Neal has carved a fantastic image for himself in his post-NBA career. Since retiring, the O'Neal brand has gone from strength to strength thanks to his larger than life personality and astute business acumen.

The former Orlando Magic, L.A. Lakers and Miami Heat center has invested his millions well and his latest venture is one that he has professed a love for in the past.

The Big Aristotle has purchased the Krispy Kreme donuts store in downtown Atlanta.

O'Neal has previously spoken about his love for their original Glazed donuts and will now be able to get his hands on them whenever he sees fit.

Shaq has been a big investor since the 1990s and said the secret behind his success is investing in companies he feels a connection to.

Apart from one slight blunder when he opted against partnering with the coffee giant Starbucks, his investments in companies like Apple, PepsiCo and General Electrics have been very successful.

Showing his ability to develop with the 21st century digital age, he has invested money in eSports team NRG Esports. eSports is making a huge rise with many NBA franchises and football teams getting involved and O'Neal is sure to see a lot of success in the future.

Shaquille O'Neal
Western Conference
L.A. Lakers
Pacific Division

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